Digital presence is one of the means of business expansion nowadays. Before understanding how a digital presence can help a business expand, it is important to understand how businesses used to expand.
An example: the neighborhood grocery store
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Starting out: 80 households
You have opened a new grocery store in a neighborhood, and its customers are the people of that neighborhood. People in 80 households buy from your store regularly. But since people outside the neighborhood don't know about your shop, the regular customers are no more than those 80 houses and your income is fixed at one place.
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Advertising nearby: 100 customers
Then you hire a person and start advertising your shop in 2–3 nearby neighborhoods. The number of regular customers increases slightly and reaches 100. After a few days the number of buyers settles again, so you start promoting in more distant neighborhoods the same way, and the shop becomes known far and wide.
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Growth stalls
After a while you stop advertising, since its cost exceeds the profits and it is also a waste of time. And when you stop promoting, your income stagnates.
The business became geographically confined.
Why a digital presence matters
The most important reason for any business to have a digital presence is to overcome these geographical limitations. A digital presence enables any business to expand globally while remaining in one location.
Ways to build a digital presence
Digital presence can take many forms. For example:
Your own website
Digital presence is possible through your own website.
Social media
Digital presence is possible by creating accounts on various social media.
Internet promotion
Digital presence is possible through many forms of internet promotion.
Other websites
By having your company discussed extensively on other websites, you can create a digital footprint.
Carefully considered efforts must be taken to extend various business models digitally.
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